K-pop group The Boyz has achieved a new career milestone with their third full-length album Phantasy: Pt.3 Love Letter (Korean title: 언익스펙티드), surpassing 743,255 copies in first-week sales. According to their agency Onehundred, the album, released on March 17, reached this record figure within just seven days—marking the group’s highest-ever initial sales volume.
This performance outpaces the 600,000 units sold during the first week of their second studio album Be Awake, demonstrating The Boyz’s growing commercial influence both in South Korea and abroad. The substantial increase not only reflects the group’s expanding global fanbase but also the impact of their artistic reinvention following their agency transition.
Phantasy: Pt.3 Love Letter has been praised for encapsulating the group’s dynamic and unpredictable charm. Notably, the members were actively involved in the creative process—participating in songwriting, composition, and even visual identity elements such as logo design. This direct engagement is seen as a key factor behind the album’s resonance with fans and its elevated production quality.
The album’s title track Nectar (Korean title: 브이브이브이) has also received strong responses. The music video surpassed 25 million views within six days of its release, while the track has topped several domestic music charts, including Bugs Music. The song’s energetic performance, vibrant choreography, and experimental production have been particularly highlighted by industry critics and listeners alike.
The success of Phantasy: Pt.3 Love Letter further solidifies The Boyz’s position in the fourth-generation K-pop landscape, especially as groups increasingly compete on metrics such as fan engagement, album production value, and creative autonomy. The album’s thematic focus on emotional honesty and narrative intimacy has differentiated it from conventional K-pop releases, offering fans a more personal connection with the group.
The group’s new agency has also been credited with aligning their promotion and artistic direction more strategically, leading to improved visibility in both domestic and international markets. Analysts have noted that the marketing rollout—including teaser campaigns, fan engagement events, and synchronized digital releases—played a significant role in the album’s strong opening week performance.
As The Boyz continues to evolve musically and artistically, their success with Phantasy: Pt.3 Love Letter suggests a turning point in their discography. Industry observers anticipate that the group will leverage this momentum for broader international promotions and potentially further artistic experimentation in future projects.
With a new record firmly set, The Boyz has not only redefined its commercial trajectory but also affirmed its status as one of the most adaptive and forward-thinking acts of its generation.
Sayart / Kelly.K, pittou8181@gmail.com
Courtesy of 100
K-pop group The Boyz has achieved a new career milestone with their third full-length album Phantasy: Pt.3 Love Letter (Korean title: 언익스펙티드), surpassing 743,255 copies in first-week sales. According to their agency Onehundred, the album, released on March 17, reached this record figure within just seven days—marking the group’s highest-ever initial sales volume.
This performance outpaces the 600,000 units sold during the first week of their second studio album Be Awake, demonstrating The Boyz’s growing commercial influence both in South Korea and abroad. The substantial increase not only reflects the group’s expanding global fanbase but also the impact of their artistic reinvention following their agency transition.
Phantasy: Pt.3 Love Letter has been praised for encapsulating the group’s dynamic and unpredictable charm. Notably, the members were actively involved in the creative process—participating in songwriting, composition, and even visual identity elements such as logo design. This direct engagement is seen as a key factor behind the album’s resonance with fans and its elevated production quality.
The album’s title track Nectar (Korean title: 브이브이브이) has also received strong responses. The music video surpassed 25 million views within six days of its release, while the track has topped several domestic music charts, including Bugs Music. The song’s energetic performance, vibrant choreography, and experimental production have been particularly highlighted by industry critics and listeners alike.
The success of Phantasy: Pt.3 Love Letter further solidifies The Boyz’s position in the fourth-generation K-pop landscape, especially as groups increasingly compete on metrics such as fan engagement, album production value, and creative autonomy. The album’s thematic focus on emotional honesty and narrative intimacy has differentiated it from conventional K-pop releases, offering fans a more personal connection with the group.
The group’s new agency has also been credited with aligning their promotion and artistic direction more strategically, leading to improved visibility in both domestic and international markets. Analysts have noted that the marketing rollout—including teaser campaigns, fan engagement events, and synchronized digital releases—played a significant role in the album’s strong opening week performance.
As The Boyz continues to evolve musically and artistically, their success with Phantasy: Pt.3 Love Letter suggests a turning point in their discography. Industry observers anticipate that the group will leverage this momentum for broader international promotions and potentially further artistic experimentation in future projects.
With a new record firmly set, The Boyz has not only redefined its commercial trajectory but also affirmed its status as one of the most adaptive and forward-thinking acts of its generation.
