Seoul is leveraging the global popularity of Netflix's hit series 'KPop Demon Hunters' by offering specialized dance classes and tourism packages that cater to international fans. The Seoul Tourism Organization has launched these initiatives to attract foreign visitors who want to experience the show's cultural elements firsthand, particularly the choreography from the fictional idol group Saja Boys featured in the series.
Foreign tourists have been flocking to dance studios in Jongno District, where they can learn the signature moves performed by the Saja Boys in the Netflix series. These classes are being held at Seoul Tourism Organization facilities and have proven extremely popular among international visitors. The sessions provide fans with an authentic Korean entertainment experience while allowing them to connect with the show's cultural impact.
The tourism packages extend beyond dance classes to include visits to filming locations and other K-pop related attractions throughout Seoul. These comprehensive tours are designed to give visitors a deeper understanding of Korean pop culture and the entertainment industry that serves as the backdrop for 'KPop Demon Hunters.' The packages represent Seoul's strategic approach to cultural tourism, capitalizing on the international success of Korean content.
The initiative reflects South Korea's broader effort to promote cultural tourism through its entertainment exports. By creating tangible experiences related to popular Korean content, Seoul aims to transform virtual fandom into actual tourist visits, contributing to the city's tourism revenue and cultural soft power influence globally.
