Sayart.net - Inflation Strikes, Millennials and Gen Z Turn to Refurbished Designs!

SEOUL, June 21, (SayArt) – Seoul Design 2023 to host a refurbished design market, inviting applications. 

▲ Seoul Design 2022 event photo_view of the event, Courtesy of DDP.

In an age characterized by stunted growth and soaring prices, the smart money of millennials and Gen Z has started eyeing refurbished designs. This inclination not only offers them cost-effective purchases, but also symbolizes their participation in an eco-friendly consumer culture.
Refurbished goods typically include items returned due to a change of mind or products with minor defects, damage to packaging, or stock clearance items that, while fully functional, struggle to find buyers due to aesthetic flaws. These goods are offered at significantly reduced prices.

▲ Seoul Design 2023 poster, Courtesy DDP.

Under the leadership of CEO Kyung-Don Lee, the Seoul Design Foundation is set to host 'Seoul Design 2023,' a marquee design event, from October 24th to November 2nd. In relation to the event, the Foundation is opening doors for both domestic and international designers and design studios to take part in their refurbished design market.

The refurbished design market offers a collaborative platform where designers can present their slightly flawed or overstocked design products to consumers at discounted rates, enhancing brand visibility in the process. The event will be held in the outdoor space of the DDP from October 24th to November 2nd, with the Foundation offering free sales booths to participants.

▲ Seoul Design 2022 event photo_View of the venue, Courtesy DDP.

A premier MICE event for the design industry held every October and attracts local and international companies, designers, and small business owners who are eager to embrace the latest trends and bring about societal values. The event disseminates design and industry trends through various platforms such as exhibitions, conferences, markets, and workshops, whilst also spotlighting new designers and innovative design products.

Numerous businesses upholding ESG values like eco-friendliness and local community contributions are expected to be part of this year's event.

Last year, marked a significant milestone by fusing the previously separate 'Seoul Design Week' and 'DDP Design Launch Fair.' The event was transformed into a MICE affair for the design industry, enlarging the participation base to include more companies and small businesses. The experimental shift to extend the event's duration from 7 to 10 days and expand the venue to cover all of Seoul paid off brilliantly, attracting over a million visitors. This accomplishment solidified 's reputation as a must-visit design festival in the charming city of Seoul.

During the previous year, saw the participation of 22 domestic and international companies, 295 designers, 300 design studios, 33 design-related organizations, and 119 design spots in Seoul, offering a total of 28 programs.

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