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Jason Yim, yimjongho1969@gmail.com
The choreography video of the title song Shut Down of BLACKPINK's second full-length album BORN PINK exceeded 100 million views on YouTube on the morning of the 23rd.
Shut Down is a combination of classical and hip-hop music that samples Paganini's "La Campanella" and mixes trendy hip-hop beats properly.
BLACKPINK released the video on YouTube on September 19 last year, exceeding 100 million views in 126 days.
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| ▲"DDU-DU DDU-DU" music video has surpassed 2 billion YouTube views / Courtesy of YG |
As a result, BLACKPINK's YouTube videos with more than 100 million views have increased to 39.
This is an unprecedented record for artists all over the world. It is also an amazing record that global pop star Justin Bieber and K-Pop superstar BTS may envy.
Black Pink, a K-Pop group that enjoys worldwide popularity, has several new records that no one can follow in relation to YouTube. In short, this group is a very rare record maker.
Based on the huge number of subscribers, BlancPink's new videos easily exceed 100 million views. Currently, BLACKPINK has 84 million YouTube subscribers. It is the unrivaled No. 1 artist in the world, beating Canadian superstar Justin Bieber.
YG Entertainment, the agency of Blanc Pink, announced on the 16th of this month that the number of YouTube views exceeded 800 million in six years and two months after the music video video of "Playing With Fire" was released.
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| ▲BLACKPINK has amazing YouTube power / Courtesy of YG |
Black Pink has released nearly 500 videos on YouTube so far. Of these, 39 videos have more than 100 million views, and 10 of them have an amazing record of more than 800 million views.
Last year, just 24 hours after Black Pink released the Pink Venom music video, the number of YouTube views reached 90.4 million, surprising the global music industry.
The video set a new record by surpassing 100 million views in 29 hours and 35 minutes, the fastest among K-pop girl groups.
The "DDU-DU DDU-DU" music video, which ranks first among BLACKPINK's YouTube videos, has more than 2 billion views. This is the first record among artists in the world as well as K-pop groups.
Thanks to the song's mega-hit worldwide, BLACKPINK achieved 2 billion views in about four years and five months after releasing the music video on June 15, 2018. This is a long and hard record.
According to YG Entertainment, the "Kill This Love" music video released on April 5, 2019, along with the "DDU-DU DDU-DU" music video, also has more than 1.5 billion views on YouTube and is chasing "DDU-DU DDU-DU".
In particular, the number of YouTube views of Blancpink's "How You Like That" choreography video exceeded 1.1 billion views in 2021. This is the highest number of views among K-pop dance videos.
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| ▲BLACKPINK's Paris concert in December last year / Courtesy of YG |
This proves that Blancpink is gaining explosive popularity around the world not only with songs but also with performances that overwhelm the stage.
BLACKPINK is currently holding an Asian tour concert after performing in Europe last year. They will then be on stage as headliners at the "Coachella Valley Music and Arts Festival" in the U.S. in April and the "Hyd Park British Summer Time Festival" in July.
Black Pink fans are very curious about what other records they will make among YouTube-related videos because they continue their active activities based on their unrelenting popularity.
