EJAE, the Korean-American singer-songwriter behind the chart-topping hit "Golden," has transformed what was once considered a vocal flaw into the sound of international success. The track, featured in Netflix's animated film "K-Pop Demon Hunters," spent eight consecutive weeks at number one on the Billboard Hot 100, marking a remarkable journey from rejected trainee to global star.
During her time as a trainee at SM Entertainment, EJAE's distinctive low, husky voice was often dismissed as unsuitable for the polished world of K-pop. However, this unique vocal quality became the defining element of "Golden," the soaring anthem she both composed and performed alongside vocalists Audrey Nuna and Rei Ami for the Netflix film's soundtrack.
"Thinking back to my time as an SM trainee until I became who I am now, I believe everything happens when the time is right. Everything seems to have a reason," EJAE, whose real name is Kim Eun-jae, said during a press conference in Seoul on Wednesday.
The sudden international attention has been both overwhelming and rewarding for the artist. "Two months ago, I was just a composer, but suddenly I'm receiving such great love and attention, which is very new to me," she explained. "Every day is amazing, and I'm trying to adjust."
"K-Pop Demon Hunters," released in June, tells the story of Huntrix, a K-pop girl group that secretly works as demon hunters. The film's soundtrack features multiple songs written by EJAE, including "Your Idol" and "What It Sounds Like," in addition to the globally successful "Golden."
EJAE's personal struggles as a trainee allowed her to connect deeply with Rumi, the film's protagonist, whose story centers on overcoming personal challenges. "I understood Rumi's desire to acknowledge and overcome her shortcomings," she explained. This emotional connection inspired the powerful high notes in "Golden," which carry the song's message of transformation from hardship to hope.
Maintaining Korean cultural identity was a primary focus for EJAE when creating the film's music. "It was the most important for 'K-Pop Demon Hunters' to show Korean culture, so I absolutely included Korean lyrics," she emphasized. The global embrace of these Korean elements has been particularly meaningful to her.
"At sing-along events in the U.S., non-Koreans sing the chorus parts in Korean, and that is very amazing," EJAE noted, expressing pride in seeing international fans connect with the Korean language through her music.
Looking toward future collaborations, EJAE mentioned several K-pop artists she would like to work with. "I think aespa and my style would align well," she said, while also praising BTS member Jungkook's vocal abilities: "Jungkook sings so incredibly well, doesn't he?" She also identified Korean singer Ailee as someone who would be a perfect match for performing "Golden."
For aspiring artists and trainees facing similar challenges, EJAE offered encouragement based on her own experience. "The most important thing is the attitude of giving 100 percent, even if it's a small opportunity, even when you feel frustrated," she advised.
Regarding the future direction of K-pop's global expansion, EJAE believes maintaining cultural authenticity is crucial. "I think that for K-pop, it's better to focus on the Korean aspects rather than trying to go too pop," she explained. "Fusion is key because just focusing on Korean culture might not be understood by local audiences, but even in that fusion, the kimchi must remain."
