Australian tourism to South Korea has experienced remarkable growth, with visitor numbers rising 11% in the year leading up to August 2025. The surge represents a dramatic 41% increase in 2024 visits compared to pre-pandemic levels, signaling a robust recovery and expanding interest in Korean destinations among Australian travelers.
While K-pop culture continues to play a significant role in attracting visitors, the tourism boom is being driven by diverse cultural phenomena that extend far beyond music. One notable influence has been the animated film "KPop Demon Hunters," which has contributed to heightened awareness and curiosity about Korean culture among Australian audiences.
Sydney couple Sam Colling and Brandon Price exemplify this new wave of Australian tourists drawn to South Korea's multifaceted attractions. During their recent visit to Seoul, the pair immersed themselves in the city's thriving design scene, vibrant café culture, and innovative beauty industry. Their experience highlights how South Korea has evolved into a destination that appeals to travelers seeking diverse cultural experiences beyond traditional entertainment offerings.
The couple was particularly impressed by Korea's creative energy and the welcoming nature of its people. They praised the versatility of city life in Seoul, expressing such enthusiasm for their experience that they remarked they could envision themselves living there permanently. This sentiment reflects a growing trend among visitors who find themselves captivated by the depth and richness of Korean urban culture.
Culinary experiences proved to be a major highlight of their journey, with Colling specifically praising the diverse and accessible food scene. The couple enjoyed traditional Korean dishes including tteokbokki (spicy rice cakes), chimaek (chicken and beer combination), and various Korean pancakes. They were also pleasantly surprised by the quality and variety of meals available at convenience stores, which offered an authentic taste of Korean daily life.
Particularly noteworthy was their appreciation for Korean fried chicken, which they found to be exceptionally varied and easily accessible throughout the city. This culinary discovery represents the broader appeal of Korean food culture, which has become increasingly popular worldwide and serves as a significant draw for international tourists seeking authentic local experiences.
