Korean beauty and skincare took the spotlight during Korea Week 2025, as industry experts and social media influencers introduced audiences to the growing global phenomenon of K-Beauty. The special event, held on Thursday, October 16th, brought together beauty professionals and enthusiasts to explore the principles and practices that have made Korean skincare a worldwide sensation.
The event featured a distinguished panel led by Daniele Tufano, CEO of Miiora, who shared insights into the Korean beauty industry's innovative approaches and market trends. Tufano was joined by prominent Italian beauty influencers Sistiana Angelica Lombardi and Martina D'Amelio, who brought their expertise in social media beauty content and consumer engagement to the discussion.
Participants were given a comprehensive introduction to the fundamental principles of Korean beauty and skincare routines, which have been gaining tremendous popularity across international markets. The presentation covered the multi-step skincare philosophy that characterizes K-Beauty, emphasizing prevention, hydration, and gentle yet effective ingredients that have become hallmarks of Korean cosmetic products.
The interactive nature of the event allowed attendees to engage directly with the speakers, exchanging ideas about beauty trends and learning practical applications of Korean skincare methods. Audience members had the opportunity to discover some of the closely guarded secrets behind Korean skincare techniques, including ingredient selection, application methods, and the cultural philosophy that underlies the Korean approach to beauty and self-care.
This K-Beauty showcase represents part of the broader Korea Week 2025 initiative, which aims to promote Korean culture and industry innovations to international audiences. The event highlights the continued expansion of Korean beauty products and practices in global markets, demonstrating how K-Beauty has evolved from a regional trend to an influential force in the international cosmetics industry.
