Italian luxury fashion house Bottega Veneta has launched a special month-long pop-up store at Harrods in London to commemorate five decades of its signature Intrecciato weave technique. The exclusive retail installation, which runs until October 2nd, 2025, showcases the brand's rich craftsmanship heritage while exploring innovative ways to present its artisanal vocabulary through immersive spatial design.
The pop-up store seamlessly weaves together product displays, architectural elements, and interactive experiences to create a unique retail environment that balances traditional heritage with contemporary experimentation. The project serves as both a celebration of Bottega Veneta's iconic weaving technique and a platform for introducing new concepts in luxury retail presentation.
At the heart of the Harrods installation stands La Tavola, an innovative architectural concept inspired by the communal working tables found in Bottega Veneta's Italian ateliers. This centerpiece functions as a workshop-style platform where visitors can engage directly with the brand's small leather goods, jewelry collections, and signature fragrances. The design creates an intimate, hands-on experience that mirrors the collaborative atmosphere of the brand's traditional craftsman workshops.
A particularly notable feature of La Tavola includes a dedicated compartment that reveals the intricate construction process behind the famous Intrecciato technique. This educational element transforms what is typically hidden artisanal labor into an object of study and appreciation, allowing customers to witness firsthand the skill and precision required to create each piece. The installation also offers exclusive bespoke stationery and commemorative keepsakes that have been specially curated for this pop-up experience.
The overall design philosophy of the pop-up store draws direct inspiration from the weaving process itself, with furniture and fixtures arranged in an interlocking system that mirrors the Intrecciato pattern. The architectural elements are crafted from premium materials including concrete and Italian walnut, creating pieces that echo both the geometric precision of Bottega Veneta's signature weave and the modernist architectural traditions of the Veneto region where the fashion house was originally founded. Soft leather elements throughout the interior carry this weaving motif into every corner of the space.
The pop-up features a special capsule collection presented in emerald green, a color choice that creates meaningful connections to both Harrods' brand identity and Bottega Veneta's design heritage. This curated selection highlights the collaborative nature of the project while maintaining each brand's distinct aesthetic identity. Additionally, the installation marks the launch of Mezzanotte, an exclusive trio of woody perfumes that adds a sophisticated sensory dimension to the overall retail experience.
The visual direction for the pop-up comes from Bottega Veneta's "Craft is our Language" campaign, featuring photography by acclaimed photographer Jack Davison. This artistic approach focuses intensively on hand gestures as powerful symbols of making, communication, and human connection, presenting the artisan's hand as both the subject of art and the tool of creation. The imagery draws inspiration from renowned Italian artist and designer Bruno Munari and his influential handbook "Supplemento al dizionario Italiano," which explored the cultural significance and meaning behind traditional Italian hand gestures, connecting the brand's contemporary craft narrative to Italy's rich cultural heritage.
