Devsisters Reports 46.6% Revenue Growth in 2024, Expands Global Market Strategy
Kang In sig / Published February 10, 2025 09:23 PM
Kang In sig
Courtesy of Devsisters
Devsisters recorded significant growth in 2024, reporting an annual revenue of 236.2 billion KRW, an operating profit of 27.2 billion KRW, and a net profit of 34.1 billion KRW. This marks a 46.6% year-on-year revenue increase, with both operating and net profits successfully turning positive. The company attributed its strong performance to the continued success of Cookie Run: Kingdom, which remains popular in its fifth year, and Cookie Run: Tower of Adventures, launched in June 2023. The former saw a 27% rise in new users compared to 2023, with its global cumulative user base (excluding China) surpassing 72 million players.
The fourth-anniversary update for Cookie Run: Kingdom in January further boosted engagement, resulting in a 54% increase in revenue and a 19% rise in active users compared to the previous year’s anniversary period. The introduction of major content centered on Shadow Milk Cookie, strategic IP branding, and aggressive user acquisition (UA) marketing played a key role in expanding the player base. However, Devsisters' fourth-quarter results showed a slight decline, with revenue of 50.2 billion KRW, an operating profit of 7 billion KRW, and a net profit of 3.9 billion KRW, reflecting the diminished impact of new releases.
The company is now focusing on global expansion. In Japan, Cookie Run: Tower of Adventures will undergo a local market test from February 21 to March 3 to gather user feedback and optimize localization efforts. Collaboration with publisher Yostar is expected to enhance the game’s adaptation for Japanese audiences. Additionally, Devsisters is actively preparing for its entry into the Chinese market, further strengthening its global strategy. Meanwhile, Cookie Run: Bravers is targeting the U.S., the home of the trading card game (TCG) industry. Devsisters will participate in the GAMA Expo this month, where it will showcase the game and conduct seminars to introduce it to the international TCG community. The game has already seen strong demand in Taiwan and five Southeast Asian countries, with initial shipments selling out within a month and additional orders placed. Monthly tournaments and community events are also being held to expand the game’s reach.
Cookie Run: OvenSmash, a real-time battle action game, is set for a global user test in the second quarter of 2025 to assess gameplay mechanics and stability. The game remains on track for an official launch later in the year, with Devsisters working closely with publisher VNGGames to develop a targeted release strategy for nine Asian markets. Building on the success of 2024, the company plans to invest heavily in new game development, expand its IP business, and implement strategic UA marketing to attract a larger global audience. With a strong international focus and a diversified portfolio, Devsisters aims to sustain its growth momentum into 2025 and beyond.
Sayart / Kang In sig, insig6622@naver.com
Courtesy of Devsisters
Devsisters recorded significant growth in 2024, reporting an annual revenue of 236.2 billion KRW, an operating profit of 27.2 billion KRW, and a net profit of 34.1 billion KRW. This marks a 46.6% year-on-year revenue increase, with both operating and net profits successfully turning positive. The company attributed its strong performance to the continued success of Cookie Run: Kingdom, which remains popular in its fifth year, and Cookie Run: Tower of Adventures, launched in June 2023. The former saw a 27% rise in new users compared to 2023, with its global cumulative user base (excluding China) surpassing 72 million players.
The fourth-anniversary update for Cookie Run: Kingdom in January further boosted engagement, resulting in a 54% increase in revenue and a 19% rise in active users compared to the previous year’s anniversary period. The introduction of major content centered on Shadow Milk Cookie, strategic IP branding, and aggressive user acquisition (UA) marketing played a key role in expanding the player base. However, Devsisters' fourth-quarter results showed a slight decline, with revenue of 50.2 billion KRW, an operating profit of 7 billion KRW, and a net profit of 3.9 billion KRW, reflecting the diminished impact of new releases.
The company is now focusing on global expansion. In Japan, Cookie Run: Tower of Adventures will undergo a local market test from February 21 to March 3 to gather user feedback and optimize localization efforts. Collaboration with publisher Yostar is expected to enhance the game’s adaptation for Japanese audiences. Additionally, Devsisters is actively preparing for its entry into the Chinese market, further strengthening its global strategy. Meanwhile, Cookie Run: Bravers is targeting the U.S., the home of the trading card game (TCG) industry. Devsisters will participate in the GAMA Expo this month, where it will showcase the game and conduct seminars to introduce it to the international TCG community. The game has already seen strong demand in Taiwan and five Southeast Asian countries, with initial shipments selling out within a month and additional orders placed. Monthly tournaments and community events are also being held to expand the game’s reach.
Cookie Run: OvenSmash, a real-time battle action game, is set for a global user test in the second quarter of 2025 to assess gameplay mechanics and stability. The game remains on track for an official launch later in the year, with Devsisters working closely with publisher VNGGames to develop a targeted release strategy for nine Asian markets. Building on the success of 2024, the company plans to invest heavily in new game development, expand its IP business, and implement strategic UA marketing to attract a larger global audience. With a strong international focus and a diversified portfolio, Devsisters aims to sustain its growth momentum into 2025 and beyond.
