BLACKPINK’s Lisa to Release Her First Full-Length Solo Album “ALTER EGO” with New Dimensions
Sharon Jung / Published November 19, 2024 09:34 PM
Sharon Jung
Courtesy of the artist's instagram
Lisa, the celebrated member of K-pop sensation BLACKPINK, is set to make waves in the music world with her first full-length solo album, ALTER EGO. Her agency, Loud Company, officially announced the news on social media on November 20, sparking excitement among fans worldwide. Lisa’s new album promises to showcase her dynamic artistry, refined over the years as both a BLACKPINK member and a solo artist.
In anticipation of the album, Loud Company released a teaser video that reveals Lisa’s upcoming project’s unique concept. The video, set in a runway-like space, presents Lisa embodying five distinct characters, each one hinting at a different facet of her personality. This multi-character approach teases a versatile and boundary-pushing work that captures the essence of ALTER EGO, a project through which Lisa explores diverse identities and themes.
ALTER EGO marks a significant milestone as Lisa’s first full-length album since her debut. Through this album, she aims to deliver her most personal and musically sophisticated work yet, building on her evolution as an artist. The album will draw on her experience within BLACKPINK and her journey as a solo artist, combining her honed vocal and performance skills with innovative soundscapes and genre explorations.
Loud Company hinted at an eclectic tracklist, inviting fans to expect fresh sounds from Lisa. Among the anticipated tracks are “Rockstar,” “New Woman,” and “Moonlit Floor,” titles that suggest a blend of powerful anthems and reflective, moody pieces. Fans are eager to see how Lisa’s signature energy and charisma will come through in these songs, particularly given her success with “Rockstar,” which topped the Billboard Global (excluding U.S.) chart shortly after its release.
Lisa’s journey as a solo artist began in earnest earlier this year when she founded Loud Company and signed a partnership with RCA Records, a subsidiary of Sony Music. This strategic move underscored her ambition to expand her global reach and deepen her artistic identity. Since then, Lisa has continuously proven her influence, achieving the No. 1 spot on the Billboard Global chart with “Rockstar” and gaining recognition for her collaborations with renowned artists such as Rosalia.
One of her recent releases, “New Woman,” became a resounding success internationally, earning Lisa two awards at the MTV Europe Music Awards. This achievement solidified her reputation as a global pop icon and demonstrated her ability to captivate audiences beyond traditional K-pop boundaries. Lisa’s distinct style and artistry resonate with a diverse audience, a testament to her skill in bridging cultures through her music.
In addition to her music career, Lisa has made significant strides as a fashion icon and public figure. She was named the first-ever cover star of Billboard Global and has graced high-profile stages, including the Global Citizen Festival and the Victoria’s Secret Fashion Show. Her presence in these global events has furthered her influence and established her as a symbol of modern pop culture.
With ALTER EGO slated for release on February 28, Lisa’s fans eagerly await what is sure to be a bold, multidimensional album that will showcase her artistry in a new light. Each track is expected to be a testament to her growth and versatility, combining striking visuals with an introspective look at her journey. As Lisa prepares to unveil her ALTER EGO, the music industry watches closely to see how she will redefine the solo landscape for global artists.
Sayart / Sharon Jung, guhuijeong784@gmail.com
Courtesy of the artist's instagram
Lisa, the celebrated member of K-pop sensation BLACKPINK, is set to make waves in the music world with her first full-length solo album, ALTER EGO. Her agency, Loud Company, officially announced the news on social media on November 20, sparking excitement among fans worldwide. Lisa’s new album promises to showcase her dynamic artistry, refined over the years as both a BLACKPINK member and a solo artist.
In anticipation of the album, Loud Company released a teaser video that reveals Lisa’s upcoming project’s unique concept. The video, set in a runway-like space, presents Lisa embodying five distinct characters, each one hinting at a different facet of her personality. This multi-character approach teases a versatile and boundary-pushing work that captures the essence of ALTER EGO, a project through which Lisa explores diverse identities and themes.
ALTER EGO marks a significant milestone as Lisa’s first full-length album since her debut. Through this album, she aims to deliver her most personal and musically sophisticated work yet, building on her evolution as an artist. The album will draw on her experience within BLACKPINK and her journey as a solo artist, combining her honed vocal and performance skills with innovative soundscapes and genre explorations.
Loud Company hinted at an eclectic tracklist, inviting fans to expect fresh sounds from Lisa. Among the anticipated tracks are “Rockstar,” “New Woman,” and “Moonlit Floor,” titles that suggest a blend of powerful anthems and reflective, moody pieces. Fans are eager to see how Lisa’s signature energy and charisma will come through in these songs, particularly given her success with “Rockstar,” which topped the Billboard Global (excluding U.S.) chart shortly after its release.
Lisa’s journey as a solo artist began in earnest earlier this year when she founded Loud Company and signed a partnership with RCA Records, a subsidiary of Sony Music. This strategic move underscored her ambition to expand her global reach and deepen her artistic identity. Since then, Lisa has continuously proven her influence, achieving the No. 1 spot on the Billboard Global chart with “Rockstar” and gaining recognition for her collaborations with renowned artists such as Rosalia.
One of her recent releases, “New Woman,” became a resounding success internationally, earning Lisa two awards at the MTV Europe Music Awards. This achievement solidified her reputation as a global pop icon and demonstrated her ability to captivate audiences beyond traditional K-pop boundaries. Lisa’s distinct style and artistry resonate with a diverse audience, a testament to her skill in bridging cultures through her music.
In addition to her music career, Lisa has made significant strides as a fashion icon and public figure. She was named the first-ever cover star of Billboard Global and has graced high-profile stages, including the Global Citizen Festival and the Victoria’s Secret Fashion Show. Her presence in these global events has furthered her influence and established her as a symbol of modern pop culture.
With ALTER EGO slated for release on February 28, Lisa’s fans eagerly await what is sure to be a bold, multidimensional album that will showcase her artistry in a new light. Each track is expected to be a testament to her growth and versatility, combining striking visuals with an introspective look at her journey. As Lisa prepares to unveil her ALTER EGO, the music industry watches closely to see how she will redefine the solo landscape for global artists.
