P1Harmony Expands Global Pop-up Stores to Celebrate 'Sad Song' Album Release
Sharon Jung / Published October 2, 2024 10:07 PM
Sharon Jung
Courtesy of FNC Entertainment
P1Harmony, the rising K-pop boy band, is thrilling fans worldwide with the expansion of pop-up stores to celebrate the release of their seventh mini-album, Sad Song. The pop-up stores, which offer exclusive merchandise themed around the group’s superhero concept, are being opened across various international cities and in South Korea, drawing a wave of excitement from fans.
The first pop-up store opened in Seoul at the Hyundai Department Store Sinchon U-Plex from September 20 to 26, marking the initial celebration for Sad Song. Following the successful run of pop-up stores in five U.S. cities—Los Angeles, Atlanta, and Dallas among them, as well as Berlin—the group is now extending the pop-up experience to Japan, Taiwan, and Chile, starting this Monday.
In South Korea, P1Harmony's pop-up stores will continue at notable locations such as Everline and Soundwave at The Hyundai Seoul, as well as at Who's Fan Cafe in Myeongdong and Dongdaemun. Fans will have the opportunity to purchase exclusive merchandise tied to the superhero concept, which has become a signature theme for the group in this latest album. The pop-up stores offer a unique way for fans to engage with the group’s brand, from themed apparel to collectible items, enhancing the experience of the new album.
P1Harmony's Sad Song has already proven to be a significant success, with the group setting a new career-high by selling over 300,000 copies on the day of its release. This achievement solidifies the group's growing popularity both domestically and internationally, as they continue to build a devoted fan base around the world.
Looking ahead, the group is preparing for another significant milestone in December. For the second consecutive year, P1Harmony will take part in the U.S.’s largest year-end music festival, the iHeartRadio Jingle Ball Tour, on December 17. Their inclusion in this high-profile event underscores the group’s rising influence in the global music scene, particularly in the U.S., where K-pop continues to gain ground.
The combination of successful album sales and strategic pop-up store openings across multiple regions demonstrates P1Harmony’s dedication to connecting with fans on a deeper level. By offering exclusive merchandise and interactive experiences, the group is effectively leveraging the excitement surrounding Sad Song, further establishing themselves as a major player in the K-pop industry.
As the pop-up stores make their way across the globe, P1Harmony’s presence continues to grow, bringing their music and unique superhero concepts to fans in new and exciting ways. The global reach of their pop-up stores highlights the increasing demand for K-pop merchandise and experiences that transcend music alone, turning each album release into a full-scale cultural event.
With more cities set to host the pop-up stores and the group gearing up for the Jingle Ball Tour, P1Harmony is poised for even greater success in the coming months. Fans worldwide eagerly await what’s next for the group, as they continue to blend music, storytelling, and interactive fan experiences into their rapidly expanding brand.
Sayart / Sharon Jung, guhuijeong784@gmail.com
Courtesy of FNC Entertainment
P1Harmony, the rising K-pop boy band, is thrilling fans worldwide with the expansion of pop-up stores to celebrate the release of their seventh mini-album, Sad Song. The pop-up stores, which offer exclusive merchandise themed around the group’s superhero concept, are being opened across various international cities and in South Korea, drawing a wave of excitement from fans.
The first pop-up store opened in Seoul at the Hyundai Department Store Sinchon U-Plex from September 20 to 26, marking the initial celebration for Sad Song. Following the successful run of pop-up stores in five U.S. cities—Los Angeles, Atlanta, and Dallas among them, as well as Berlin—the group is now extending the pop-up experience to Japan, Taiwan, and Chile, starting this Monday.
In South Korea, P1Harmony's pop-up stores will continue at notable locations such as Everline and Soundwave at The Hyundai Seoul, as well as at Who's Fan Cafe in Myeongdong and Dongdaemun. Fans will have the opportunity to purchase exclusive merchandise tied to the superhero concept, which has become a signature theme for the group in this latest album. The pop-up stores offer a unique way for fans to engage with the group’s brand, from themed apparel to collectible items, enhancing the experience of the new album.
P1Harmony's Sad Song has already proven to be a significant success, with the group setting a new career-high by selling over 300,000 copies on the day of its release. This achievement solidifies the group's growing popularity both domestically and internationally, as they continue to build a devoted fan base around the world.
Looking ahead, the group is preparing for another significant milestone in December. For the second consecutive year, P1Harmony will take part in the U.S.’s largest year-end music festival, the iHeartRadio Jingle Ball Tour, on December 17. Their inclusion in this high-profile event underscores the group’s rising influence in the global music scene, particularly in the U.S., where K-pop continues to gain ground.
The combination of successful album sales and strategic pop-up store openings across multiple regions demonstrates P1Harmony’s dedication to connecting with fans on a deeper level. By offering exclusive merchandise and interactive experiences, the group is effectively leveraging the excitement surrounding Sad Song, further establishing themselves as a major player in the K-pop industry.
As the pop-up stores make their way across the globe, P1Harmony’s presence continues to grow, bringing their music and unique superhero concepts to fans in new and exciting ways. The global reach of their pop-up stores highlights the increasing demand for K-pop merchandise and experiences that transcend music alone, turning each album release into a full-scale cultural event.
With more cities set to host the pop-up stores and the group gearing up for the Jingle Ball Tour, P1Harmony is poised for even greater success in the coming months. Fans worldwide eagerly await what’s next for the group, as they continue to blend music, storytelling, and interactive fan experiences into their rapidly expanding brand.
