Yahoo has outlined its comprehensive data collection practices and brand ownership structure as part of its updated privacy policy. The tech company operates as part of the Yahoo family of brands, which encompasses a diverse portfolio of digital properties including Yahoo, AOL, Engadget, In The Know, and Makers.
The company explained that when users access their various sites and applications, Yahoo employs cookies and similar tracking technologies to enhance user experience and maintain platform security. These cookies, which include web storage technologies, allow Yahoo and its affiliated platforms to store and retrieve information from users' devices for multiple operational purposes.
According to the policy, Yahoo utilizes this data collection system to provide essential services across all its platforms. The company uses cookies to authenticate users, implement necessary security measures, and prevent spam and abuse across its network of sites and applications. This approach helps maintain the integrity and safety of the user experience across the entire Yahoo ecosystem.
The company also disclosed its measurement practices, stating that it tracks visitor analytics including the number of people who visit their pages, device specifications such as iOS or Android systems, browser types, and the duration of user visits to their websites and applications. Yahoo emphasized that this data is collected in aggregate form and is not linked to individual users, maintaining user privacy while allowing the company to understand usage patterns and improve its services.
