Sayart.net - What effects to KIAF, from launch of Frieze Seoul

  • September 06, 2025 (Sat)
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What effects to KIAF, from launch of Frieze Seoul

Published September 4, 2022 09:01 AM

The 21st Korea International Art Fair, Kiaf, and one of the top global art fairs, Frieze simultaneously opened in Korea. With the launch of Frieze Seoul, Kiaf’s number of visitors and sales expectations were not met but Frieze Seoul is full of visitors.

▲ Visitors waiting to enter Frieze Seoul (Photo by Luha Lee)


The Frieze Seoul exhibition hall presented a variety section with a unique view on historical art and contemporary art, with works made before the year 2000 to recent artworks. Including artworks by Pablo Picasso, Damien Hurst, Roy Lichtenstein, and Andy Warhol’s works. From the first day of opening, every section was full of people willing to buy artworks.

▲Acquavella Gallery in Frieze Seoul, presenting Andy Warhol, Pablo Picasso, Henri Matisse's works. Booth is full of visitors. (Photo by Luha Lee)

Kiaf SEOUL is dominated by trendy artworks, sculptures, and media artworks by blue-chip artists. But compared to the opening day of the previous year, many galleries reported selling works were not as much as expected. The crowd seemed mostly Korean, but some visitors from abroad claimed that the prices listed in Korean Won were confusing. 

▲ Kiaf SEOUL exhibition hall (Photo by Luha Lee)

Frieze Seoul Plus runs through September 5 and Kiaf Seoul runs through September 6 at COEX.

Sayart.net 

LUHA LEE Caster luhachloe@gmail.com 

The 21st Korea International Art Fair, Kiaf, and one of the top global art fairs, Frieze simultaneously opened in Korea. With the launch of Frieze Seoul, Kiaf’s number of visitors and sales expectations were not met but Frieze Seoul is full of visitors.

▲ Visitors waiting to enter Frieze Seoul (Photo by Luha Lee)


The Frieze Seoul exhibition hall presented a variety section with a unique view on historical art and contemporary art, with works made before the year 2000 to recent artworks. Including artworks by Pablo Picasso, Damien Hurst, Roy Lichtenstein, and Andy Warhol’s works. From the first day of opening, every section was full of people willing to buy artworks.

▲Acquavella Gallery in Frieze Seoul, presenting Andy Warhol, Pablo Picasso, Henri Matisse's works. Booth is full of visitors. (Photo by Luha Lee)

Kiaf SEOUL is dominated by trendy artworks, sculptures, and media artworks by blue-chip artists. But compared to the opening day of the previous year, many galleries reported selling works were not as much as expected. The crowd seemed mostly Korean, but some visitors from abroad claimed that the prices listed in Korean Won were confusing. 

▲ Kiaf SEOUL exhibition hall (Photo by Luha Lee)

Frieze Seoul Plus runs through September 5 and Kiaf Seoul runs through September 6 at COEX.

Sayart.net 

LUHA LEE Caster luhachloe@gmail.com 

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