The collaborative track 'My Universe' by South Korean boy band BTS and British rock band Coldplay has reached a remarkable streaming milestone, surpassing 1.5 billion plays on Spotify, the world's largest music streaming platform. This achievement was announced by BTS's management agency on Tuesday, marking another significant accomplishment for the global superstars.
This milestone makes 'My Universe' the second BTS group song to exceed 1.5 billion streams on the platform, following their breakthrough hit 'Dynamite.' The achievement underscores the continuing global appeal of BTS's music and their successful international collaborations with Western artists.
Both BTS and Coldplay are credited as co-writers on 'My Universe,' which appears on Coldplay's ninth studio album titled 'Music of the Spheres.' The collaboration brought together two of the world's most popular musical acts, combining BTS's K-pop influence with Coldplay's alternative rock sound to create a unique cross-cultural musical experience.
Upon its release, 'My Universe' experienced tremendous commercial success across multiple markets. The track reached the coveted No. 1 position on the Billboard Hot 100, the main singles chart in the United States, demonstrating its massive popularity among American listeners. Additionally, the song climbed to No. 3 on Britain's Official Singles Chart Top 100, showing strong performance in the UK market as well.
This streaming achievement reflects the growing influence of K-pop in the global music industry and highlights BTS's ability to transcend cultural and linguistic boundaries. The collaboration with Coldplay also demonstrates the increasing trend of cross-cultural partnerships in the music world, where artists from different backgrounds come together to create music that appeals to diverse international audiences.
