Soho House has expanded its exclusive members-only hospitality brand to the Balearic Islands with the opening of Soho Farmhouse Ibiza, a countryside retreat located in the inland village of Santa Gertrudis. The new property transforms a traditional Spanish finca into a luxury destination, set within a nine-acre olive grove that captures Ibiza's distinctive bohemian atmosphere.
The renovation project was spearheaded by interior designer Sophie Baker, who adopted a preservation-focused approach that worked with the existing architecture rather than against it. "The building originated as a family home, and there's a real warmth to it from the moment you walk in," Baker explained. "Given the building's inherent charm, our aim was to avoid altering its foundation much at all."
This design philosophy is evident throughout the property, where original terracotta floors, timber beams, and thick whitewashed walls remain largely untouched. These authentic elements form a tactile foundation for a design approach that prioritizes continuity over contrast, creating a cohesive aesthetic that honors the building's agricultural heritage.
The Soho House design team deliberately referenced the working farmhouse typology that is characteristic of Ibiza's rural architecture. The property maintains its white exterior facades, low rooflines, and traditional masonry walls, ensuring it remains anchored within its natural setting. Spanning approximately 2,246 square meters (24,000 square feet), the expansive retreat includes a central house, a three-bedroom annex, two private villas, and an extensive array of shared amenities including a club, bar, restaurant, library, boutique, and comprehensive wellness center.
The interior design responds thoughtfully to Ibiza's natural color palette and environmental conditions. "We selected the colors, materials and textures carefully," Baker noted. "We kept a serene, rustic farmhouse aesthetic – lots of wood and organic textures in the furniture, curated antiques, and delicate lighting." The design incorporates carefully chosen elements such as vintage 1970s glassware, handcrafted plaster lamps created by local artisans, and intricately patterned silk rugs that echo the island's rich cultural history without falling into cliché or pastiche.
Throughout the property, a combination of rattan headboards, four-poster linen beds, and leather-upholstered furnishings reinforces a tactile, textural sensibility that invites guests to engage with their surroundings through touch and comfort.
The bedroom design reflects a restrained aesthetic language while incorporating meaningful gestures toward local craftsmanship and the realities of seasonal island living. "For the colour palette of the bedrooms, we reflected the natural surroundings with hints of orange and green – they make the space feel inviting and respect the original warm wood tones of the architecture," Baker explained. Each room is thoughtfully equipped with practical details that anticipate Ibiza's Mediterranean climate, including in-room freezers for drinks and ice cream, breathable linen fabrics that promote comfort in warm weather, and natural ventilation systems achieved through traditional operable shutters.
The bathroom design continues the property's emphasis on tactile materials and luxurious comfort. "They feel very luxurious," Baker observed. "We added smoked terracotta floors and hand-applied neutral plaster walls." Custom vanities are crafted from hand-carved timber featuring intricate lattice designs that pay direct homage to the island's traditional basket-weaving heritage, creating a meaningful connection between contemporary luxury and local cultural traditions.
Across all wellness facilities – which span a fully equipped gym, dedicated yoga deck, steam room, sauna, and individual treatment huts – the material finishes consistently favor softness, durability, and quiet continuity with the overall architectural envelope, creating a seamless experience throughout the property.
A significant highlight of Soho Farmhouse Ibiza is its carefully curated art collection, overseen by Soho House's Chief Art Director, Kate Bryan. The collection focuses specifically on artists who have meaningful connections to the Balearic Islands. "Our mission was clear: to showcase a diverse range of artists all of whom have a connection to the island, whether born, based or trained in the Balearic Islands," Bryan explained.
The comprehensive collection features seventy individual works created by twenty-one different artists, spanning a wide range of media and artistic approaches. Notable pieces include large-scale tapestries by Adriana Meunié and striking gold-leaf paintings by Stefan Brüggemann. In the property's library, visitors can experience a remarkable ceiling installation by Natalie Rich, which comprises more than 200 individually handmade elements that offer a subtle yet powerful counterpoint to the earthy, natural materials found throughout the lower levels of the space.
The artistic program extends into the outdoor areas as well, where a impressive two-meter-tall sculpture by Jesús de Miguel draws inspiration from local folklore and island mythology. Additionally, a site-specific light projection created by Javier Riera plays continuously in a carefully choreographed seven-minute cycle across the garden landscape, creating an ever-changing interplay between art, nature, and the built environment.
This thoughtful integration of local artistic talent reinforces Soho Farmhouse Ibiza's commitment to celebrating and supporting the cultural ecosystem of the Balearic Islands while providing members with an authentic yet luxurious experience that honors both the property's agricultural heritage and the island's contemporary creative spirit.
