Yahoo operates as part of a comprehensive family of digital brands that encompasses multiple popular websites and applications. This brand portfolio includes well-known platforms such as Yahoo, AOL, Engadget, In The Know, and Makers, all of which are owned and operated by the company to provide diverse digital services to users worldwide.
When users access and interact with Yahoo's various sites and applications, the company employs cookies and similar technologies as fundamental tools for platform functionality. These cookies, which include related technologies such as web storage, serve as essential mechanisms that enable website and application operators to store and retrieve information directly from users' devices. The company maintains a comprehensive cookie policy that provides detailed information about these practices for users who seek additional clarification.
Yahoo utilizes these cookies for several critical operational purposes that enhance user experience and platform security. The primary functions include providing seamless access to the company's sites and applications, authenticating users to ensure legitimate access, implementing robust security measures to protect user accounts, and preventing spam and various forms of abuse that could compromise platform integrity.
The company also employs measurement tools to gather analytical data about user engagement across its digital properties. These measurement systems track the number of visitors to specific pages, identify the types of devices being used such as iOS or Android platforms, determine which browsers users prefer, and calculate the duration of visits to both websites and mobile applications. This comprehensive data collection helps Yahoo understand user behavior patterns and optimize its services accordingly.
All measurement data collected by Yahoo is processed in an aggregated format that prioritizes user privacy protection. The company emphasizes that this analytical information is not linked to specific individual users, ensuring that personal privacy is maintained while still allowing the company to gain valuable insights into overall platform performance and user preferences.
