Sayart.net - Seoul to be Awash in Purple as BTS′ 10th Anniversary Celebrations Sweep the City

BTS' intagram

Seoul, South Korea — In anticipation of K-pop sensation BTS' momentous 10th anniversary on June 13, the city of Seoul is gearing up for a spectacular celebration that will transform the bustling metropolis into a vibrant sea of purple, the band's signature color. Reports from local media outlets have unveiled the collaborative efforts between Hybe, the agency representing BTS, and the Seoul city government to orchestrate a series of captivating events throughout the capital.

Dubbed "Army Road" after the band's devoted fan community, Army, the initiative will involve the embellishment of landmark locations across Seoul. These spaces will be adorned with decorations that allow fans to immerse themselves in the jubilant atmosphere while rejoicing in the anniversary festivities firsthand.

Traditionally, BTS has marked their milestone occasion with the "BTS Festa," a series of events leading up to their anniversary. However, in light of the ongoing COVID-19 pandemic, the group adapted by hosting online celebrations such as virtual concerts, fan meetings, and exclusive video content, ensuring fans worldwide could partake in the revelry.

Taking inspiration from BTS' highly successful "The City" project held in Las Vegas in March 2022 and in Busan in October, the upcoming citywide festival in Seoul is expected to follow a similar format. Hybe, in collaboration with the Seoul city government, will endeavor to transform the city into a sprawling playground, evoking a sense of immersion and captivation for attendees, much like their concert experiences in various locales around the world.

When reached for comment, Hybe told The Korea Herald that discussions with the Seoul city government regarding the event are still ongoing, with a finalized plan yet to be announced. Fans eagerly await official updates to unveil the full extent of the grand celebration.

Currently, the members of BTS are on a well-deserved group hiatus, providing them with an opportunity to focus on their individual careers and personal lives. Last year, during the "BTS Festa," the bandmates shared a heartwarming YouTube video of themselves enjoying a dinner party together and revealed their intentions to temporarily halt group activities.

Remarkably, this year's anniversary celebration will be the first to occur during the group's hiatus, with some members, including Jin and J-Hope, currently serving in the military. The occasion will undoubtedly hold a profound significance for both the band and their dedicated fanbase.

In addition to the much-anticipated anniversary events, Hybe has recently announced another special treat for BTS fans. In celebration of the group's remarkable journey, they will be releasing an autobiography titled "Beyond the Story: 10-Year Record of BTS." Penned by acclaimed music critic Kang Myeong-seok, the book is slated for release on July 9, allowing fans to delve deeper into the captivating narrative of BTS' decade-long ascent to global stardom.

As the date draws closer, Seoul is poised to become an enchanting purple wonderland, a testament to the immense impact BTS has had on the global music industry and their unwavering connection with their dedicated Army. The citywide festivities promise to be a remarkable tribute to the band's unparalleled success, showcasing the enduring power of music to inspire and unite people across cultures and borders.

Sayart.net 

Blue YIM, yimyoungseo1010@naver.com