Yahoo operates as part of the Yahoo family of brands, which encompasses a comprehensive network of websites and applications owned and operated by the company. This extensive digital portfolio includes well-known platforms such as Yahoo, AOL, Engadget, Rivals, In The Know, and Makers, among others. When users access and utilize these various sites and applications within the Yahoo ecosystem, the company employs cookies and similar tracking technologies as part of its standard operational procedures. These cookies, which include similar technologies such as web storage capabilities, serve as essential tools that enable website and application operators to store and retrieve information directly from users' devices. The company maintains a detailed cookie policy that provides comprehensive information about these practices for users who wish to learn more about how their data is handled. Yahoo utilizes these cookies for several key purposes across its platform network. First, the cookies are essential for providing users with access to the company's various sites and applications, ensuring proper functionality and user experience. Second, these technologies play a crucial role in user authentication processes, helping to verify user identities and maintain secure access to accounts and services. Additionally, the cookies are instrumental in implementing various security measures designed to protect both the platform and its users from potential threats. This includes preventing spam activities and protecting against various forms of abuse that could compromise the integrity of the services. Furthermore, Yahoo uses these tracking technologies to measure and analyze user engagement with their sites and applications. The company collects detailed analytics data that includes counting the number of visitors to their various pages, identifying the types of devices users employ to access their services, such as whether they are using iOS or Android devices, and determining which web browsers are being utilized. The measurement system also tracks the duration of time users spend on Yahoo's websites and within their mobile applications. According to the company's data collection practices, this information is gathered and processed in an aggregated manner, meaning that the data is compiled collectively rather than being linked to specific individual users, thereby maintaining a level of privacy protection while still allowing the company to understand usage patterns and improve their services accordingly.
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