JYP Entertainment
In an unprecedented collaboration, K-pop powerhouse JYP Entertainment and American music label Republic Records will introduce their groundbreaking K-pop girl group production project, "A2K," on JYP's official YouTube channel starting from July 13, as announced by JYP Entertainment on Friday.
"A2K" signifies the first joint endeavor between the two renowned labels to create a female band under the K-pop idol training system, bringing together the expertise and resources of both entities.
Through a captivating series of video clips on YouTube, JYP Entertainment will offer viewers an exclusive glimpse into the meticulous process of selecting candidates from diverse nationalities through auditions held in five major cities across the United States.
Following the initial auditions, the chosen candidates will embark on an intensive boot camp in Los Angeles, where they will undergo rigorous evaluation in four essential areas vital to becoming a successful K-pop star: singing, dancing, entertaining, and maintaining an upright character.
Only those who pass the evaluation at the boot camp in Los Angeles will earn a coveted ticket to the headquarters of JYP Entertainment in Seoul, Korea.
At the JYP headquarters, the selected candidates will undergo comprehensive K-pop idol training, honing their skills and talents. Subsequently, they will face three distinct competition rounds, ultimately determining the members who will make their highly anticipated debut.
The final lineup of talent will have the unique opportunity to work both in South Korea and the United States as a formidable female band, with unwavering support and guidance from JYP Entertainment and Republic Records.
"'A2K' stands as the most significant project for JYP Entertainment and myself. Our ultimate goal is to discover true artists and performers, hidden gems waiting to be unearthed. We are committed to providing the necessary systems and nurturing these individuals into future leaders in the music industry," expressed Park Jinyoung, the esteemed producer of JYP Entertainment.
Park Jinyoung, a prominent figure and icon in the realm of K-pop, has continuously driven evolution within the music industry and popular culture at large. His visionary approach, coupled with JYP's unwavering values and extensive musical expertise, presents a remarkable opportunity for artists discovered in the United States to ascend to global stardom in the dynamic and expansive global music market.
"We acknowledge Park Jinyoung's exceptional status as a K-pop icon, continuously pushing boundaries and redefining popular culture. With JYP's unparalleled values and profound musical knowledge, we are confident that the artists discovered through 'A2K' can thrive as global superstars within the international music industry," stated Monte Lipman, CEO of Republic Records.
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